Challenge
A mid-sized real estate firm in Calgary struggled to efficiently identify and prioritize high-quality leads from hundreds of monthly online inquiries. Their manual process was time-consuming and often resulted in missed opportunities.
Our Approach
CogrAI Consulting’s typical engagement would be to propose an AI-driven lead scoring solution:
- Data Assessment & Strategy: We would analyze historical sales data, website analytics, and lead information to identify key predictors of lead quality.
- Custom AI Model Development: We would build a machine learning model to score incoming leads in real time, highlighting those most likely to convert.
- Integration & Training: The solution would be integrated with the firm’s CRM, and we would train the sales team to act on AI recommendations.
- Ongoing Support & Optimization: We would monitor performance and refine the model to adapt to market changes.
Results
Within three months, the firm should plan to achieve:
- 30% increase in qualified leads contacted within 24 hours
- 20% improvement in lead-to-client conversion rate
- Significant reduction in time spent on low-quality leads
